Visual appeals on breakfast cereal packages for children: analysis and interview pilot

Data

Year of publication

2020

Type

Quantitative

Design

Cross-sectional

Classification

Other (non-stated)

Country studied

Brazil

Data

Primary

Data Collected

Food samples

Study setting

Retail

Age group of participant

N/A

Participant sex

N/A

Target population

Vulnerable (children)

Sample size

n=60 (cereal packages)

Goal

Present the trends of appeals on the front face of cereals for children from the perspective of infromation design with the analysis of 60 samples.

Results

Of 346 appeals found, the majority (n=T38) is used in pictorial mode, especially product image (in all packaging) and character (n=38).

Authors

Gomes AR, Spinillo CG.

Journal

Brazilian Journal of Information Design

DOI